CMNS2290 week 9 readings

I believe they key messages from this weeks readings were about:

The Journal of Communication Management reading demonstrated how PR practitioners need to constantly be in touch with their publics. Neglecting community relations can have disastrous effects on a company’s reputation - as demonstrated in the reading, where a lack of communication between the UK construction industry and the general public created a misconception of the industry and organisations. The textbook reading focused on how to write a good newsletter and emphasised the importance of having two way communication – allowing the stakeholders to provide feedback and input. The Baverstock reading was similar to the textbook reading but also provided insight into the structures which need to be in place in order for a newsletter to work. I found the case studies in this reading to be particularly interesting as it allowed me to see a working example of what a good newsletter should do.

The readings could be applied to my groups work:

The readings would obviously be helpful if my group wished to put together a newsletter for Lifeline advertising it’s new ‘talk with someone who cares’ campaign. Other then that, the readings served as a useful reminder to make sure our project has room for community feedback and participation.

The reading made me think more about PR theory and practice in that it:

Organisations and PR practitioners seem to need to be proactive in their work – making sure that community relations are always addressed. Doing this and ensuring that communication is a two way process should make the stakeholders feel as though they are not ‘out of the loop’ in regards to the organisations doings. The reading on construction in the UK demonstrated how destructive a lack of action can be to an industries/organisations reputation.

The readings related to the other readings I’ve done in previous weeks:

In previous weeks, the readings have focused upon the importance of relations with the media, this weeks readings were along the same lines – emphasising the importance of communication with all publics. These readings also related to those centred on strategic planning – it is obviously important to have a two-way community relations plan in place to ensure that key stakeholders are satisfied, putting forward the best possible image of an organisation.