I believe the key messages from this week’s readings emphasised the need for employee and community relations. The textbook reading outlined the fact that employees are the ‘nuts and bolts’ of a company - keeping them and the community (stakeholders etc) happy and informed seems to be critical for a company’s success. The first of the two case studies (Private Hospitals) showcased how the two-way communication model can be used to ‘add value’ to an organisation and its members. The second case study (immigration) displayed how it is important to build up a good relationship with the community (in this case, the community was secondary schools).
The key points from the readings could be applied to my group work – it is important for all members of the group to communicate and contribute equally. This would hopefully keep everyone happy and allow productive work.
The readings made me think more about public relations theory/practice – it is obvious that keeping company relations positive (both between employers and employees and between company and stakeholders) is a vital priority for PR practitioners and companies. The case study on Private Hospitals was good, as it outlined the research, publics, strategies and implementations which should be undertaken to get the most out of employees, members etc.
The readings related to the other reading I’ve done in previous weeks – this weeks readings expanded on last weeks (media relations). Media relations is a large, important part of PR, however, this weeks readings showed me that employees and community should come first – if you don’t have their support, there can’t be a successful company. The case studies demonstrated the need for strategic planning (as outlined in previous weeks) to fully understand employee and community relations.
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